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Posted Nov. 20, 2009

NFL PLAY 60: Get out and play this Thanksgiving

National Football League

Join the NFL in helping make the next generation of youth the most active and healthy. Our goal is to raise awareness for the youth obesity epidemic and give fans the chance to be involved by donating to health and fitness organizations in their community.


This Thanksgiving, the National Football League is encouraging fans to give the gift of play. Join the NFL PLAY 60 Movement by helping us get kids active for 60 minutes every day in order to combat the epidemic of childhood obesity.

NFL Players Encourage Kids to Get Active:
  PLAY 60 with… Drew Brees | Hines Ward | Mario Williams | Troy Polamalu

NFL Take A Player To School on NFL Network:
  Josh Cribbs, Calvin Johnson and Laurence Maroney | Brandon Jacobs and Dwight Freeney

Join the NFL PLAY 60 Movement Today!

The NFL PLAY 60 campaign is designed to tackle childhood obesity by getting kids active through in-school, afterschool and team-based programs, online child-targeted outreach and contests on NFLRUSH.com, and many partnerships with like-minded organizations.

You can be one of our partners in this effort. All you have to do is encourage kids to play for 60 minutes every day. However you decide to join the NFL and our partners in giving health and fun to our next generation of fans and players, we appreciate your support and hope you have a happy and healthy holiday season. Here are some ways you can Join the Movement today:

GIVE!

Donate Now! If you're looking for an easy way to make a big difference in kids' health and wellness, please take the time to donate to one of our partner organizations this holiday season. We have selected 4 non-profit organizations that share in our mission to get kids active and healthy. Thank you for your generosity and for giving the gift of play!

Vote for a PLAY 60 Grant for the Best Play Day! NFL PLAY 60 has partnered with KaBOOM! to reward communities who want to inspire play grants that will help them improve their play spaces. There are $1,000 winners each week, and YOU can vote for the recipient of the $10,000 grant!

Support PLAY 60 Charities AND Get Gifts for the Holidays at NFL Auction! You can purchase signed items from players involved in our campaign -- such as Drew Brees, Brandon Jacobs, Jason Witten -- and many more!

PLAY!

Whether you're a parent, educator, coach or friend, you can help make kids' lives healthier by just getting them to go outside and play.

On Thanksgiving, have fun as a family and let your kids know that getting healthy starts with getting exercise. You can take your kids out for a game of good old touch football. All they need is 60 minutes of active play each day!

Play Tips on NFLRUSH.com: Remind kids that NFL players play for 60 minutes each game, so they should make sure to play too! The NFL's website for kids allows them to learn how to play and why it's important.

PLAY 60 Challenge: Learn more about how you can inspire play with the PLAY 60 Challenge. We have a student planner that lets kids take control of their activity. Or you can implement the program in your school to get all the kids active! The NFL has teamed up with the American Heart Association to bring this great program to kids nationwide.

COACH!

NFL FLAG: The NFL offers a fun and safe way for kids to play football -- NFL FLAG. You can start a league in your area or join one that already exists.

NFL Girls' Flag: Girls nationwide are playing football. Find out how you can get your kids or your female students playing!

USA Football: As a partner of the NFL, USA Football offers great resources for coaches. Learn how to inspire kids to love getting active and healthy by playing football.

NFL PLAY 60

NFL PLAY 60 and President Obama's United We Serve Initiative have teamed up to encourage you to get active in your community.

Did you know

» The current generation is projected to be the first not to live longer than its parents

» 1/3 of children in America are obese or at risk for obesity

» 92 percent of Americans believe childhood obesity is a serious national problem

» Only 8 percent of elementary schools provide daily physical education

VOLUNTEER!

United We Serve: President Obama shares in the NFL PLAY 60 mission and wants to improve the health of the next generation. See how you can inspire play by going out and volunteering your time!

VolunteerMatch: This search tool allows you to search for and find volunteer opportunities in your neighborhood. You can search for Kids' activities and find what fits your interests most.

TEACH!

Fuel Up to Play 60: Kids need to eat healthy along with getting active. NFL PLAY 60 has partnered with the National Dairy Council to make sure that they get all the nutrition they need with this fun and engaging program. With the interactive program and fun prizes, kids are motivated to take control of their schools' focus on health and wellness.

NFL PLAY 60 Super Bowl Contest: Start a discussion with your class about how they like to play and why it's important that they get active for 60 minutes every day. Tell them about NFL PLAY 60 and get them to think about how fun it can be to get healthy. They can then write about why it's important to them and enter the NFL PLAY 60 Super Bowl Contest. A trip to the Super Bowl where the grand prize winner gets to run the game ball onto the field is one way the NFL rewards kids who join the NFL PLAY 60 movement.

Keep Gym In School: The NFL Network is working with Cox Cable and local school districts to adopt and deliver high quality, daily physical education opportunities to school students. They will provide support to upgrade facilities, hire certified PE instructors and supply equipment for PE classes.

NFL PLAY 60 AT NFL CLUBS

NFL PLAY 60 comes to life year-round with all 32 NFL Clubs in their communities. NFL players make school visits to talk about the importance of health and fitness, help build new places for children to play, and take part in our Public Service Announcements. NFL teams are working with private, non-profit and government partners in their communities and are committed to making the next generation of youth the most active and healthy. For more information on year-round NFL PLAY 60 programs, visit NFLRUSH.com.

NFL PLAY 60 PARTNERS

NFL PLAY 60 brings together the NFL's long-standing commitment to health and fitness with an impressive roster of partner organizations. Our partners include: United Way, The American Heart Association, Action for Healthy Kids, Cartoon Network, Nike, Nickelodeon, The Boys and Girls Clubs of America and The National Dairy Council. For more information about which other companies are joining the fight against childhood obesity, please visit NFLRUSH.com.

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