NFL My Cause My Cleats | NFL.com
During Week 13, NFL players are wearing customized cleats in honor of the causes they have chosen to support through My Cause My Cleats.

Fundraising with Cleats
All players have the option to donate their cleats to NFL Auction where you can make their custom cleats yours. All proceeds from sales go to the respective causes selected by players.
Check back throughout the season to bid on your favorite cleats!