Our mission is to empower youth to be the most physically active and healthy. NFL PLAY 60 is the league's national youth health and wellness campaign that encourages kids to get physically active for at least 60 minutes a day.
The American Heart Association: Ways to Play
Incorporate physical activity breaks at home to help your kids get their recommended 60 minutes or more of physical activity a day. Explore our videos and Virtual Field Trips for inspiration!
Since PLAY 60 launched in 2007, the league has committed more than $352 million to youth health and fitness through PLAY 60 programming, grants, and awareness campaigns. The NFL has provided more than 38 million children the resources they need to boost their activity levels by supporting programs in over 73,000 schools and constructing more than 265 youth fitness zones nationwide.
Research conducted by The Cooper Institute through its NFL PLAY 60 FitnessGram® Project revealed annual improvements in aerobic capacity and body mass index for students participating in NFL PLAY 60 programming when compared to schools not utilizing NFL PLAY 60 programs.
NFL PLAY 60 Playbook
Play with purpose with the NFL PLAY 60 Playbook, developed in partnership with GoNoodle. Kids can engage in movement-based play right from their classroom or at home. These activities tap into imagination and creativity, inspiring kids to play with purpose while they enjoy the fun of being a kid!
The NFL and its partners are committed to continuing the PLAY60 movement for an active and healthier generation for years to come.
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