NFL Salute to Service | NFL.com

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Salute to Service is the NFL's year-round commitment to Honor, Empower, and Connect with our nation's service members, veterans, and their families. It is grounded in deep partnerships with military and veteran support organizations which include the Bob Woodruff Foundation (BWF), Pat Tillman Foundation (PTF), Tragedy Assistance Program for Survivors (TAPS), United Service Organizations (USO) and Wounded Warrior Project® (WWP). Since 2011, more than $58 million has been raised for these Salute to Service partners.

THE NFL’S COMMITMENT TO THE MILITARY COMMUNITY

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The NFL shows its gratitude for the service and sacrifice of our military through partnerships, grants, and recognition of service members, veterans, and their families.

  • Increased Connectedness Between the NFL Family and the Military Community
  • Increased Patriotism and Public Support for our Military, their Families, Veterans, Caregivers, and Families of the Fallen
  • Stronger partner organizations who support the Military Community
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By partnering with organizations that support service members, veterans, and their families, the NFL uses its platform and resources to create a positive impact for our nation's heroes.

  • Increased Independence for our Wounded Warriors
  • Improved Physical and Mental Health
  • Improved Prosperity for Service Members, Veterans, and their Families
  • Continued Service within Communities
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The NFL brings service members and their families together through their shared love of football and provides opportunities for those serving to connect with one another and their communities.

  • Increased Social Connections within the Military Community and with the Local Communities in which they live
  • Increased Connections through a shared love of Football and American Culture
  • New and Enhanced Facilities that drive Social Connection

It Takes All Of Us to Honor, Empower, and Connect with our Military Community

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BACKGROUND ON RETAIL AND LICENSED PRODUCTS

All NFL Salute to Service product is produced by official NFL licensees. As NFL licensees, such companies pay a royalty (% of wholesale or retail sales, which varies) to the NFL when selling officially licensed products to retailers worldwide. The NFL receives payment of that wholesale or retail royalty once licensees sell their respective NFL licensed products to consumers, distributors and retailers (i,e., the royalty is not based on retailers' consumer-facing prices in-store or online). All dollars are donated to the NFL's Salute to Service partners.