OVERVIEW OF THE NFL'S FUNDRAISING EFFORTS FOR THE LEAGUE'S MILITARY NONPROFIT PARTNERS:

The NFL has donated more than $44 million to its military nonprofit partners. All NFL Salute to Service product is produced by official NFL licensees. As NFL licensees, such companies pay a royalty (% of wholesale sales, which varies) to the NFL when selling officially licensed products to retailers worldwide. The NFL receives payment of that wholesale royalty once licensees sell their respective NFL licensed products to distributors and retailers (i,e., the royalty is not based on retailers' consumer-facing prices in-store or online).

ADDITIONAL DETAILS:

NFL Auction: 100% of the sales price from Salute to Service products auctioned on NFL Auction go directly to the NFL's military nonprofit partners, designated by the NFL in its sole discretion each season.

At Retail: The NFL does not retain royalties received due to the sale of Salute to Service products. All of those funds are donated to the NFL's military nonprofit partners, designated by the NFL in its sole discretion each season.