Yes, Super Bowl XLVII will feature Harbaugh v. Harbaugh, and the lives of brothers John and Jim -- and their brilliant and bold coaching decisions -- will be talked about at length before the big game.
For those who would like to look beyond the broad headlines, I present nine under-the-radar Super Bowl storylines as we get set for New Orleans.
1) The kickers
In the biggest game of the season, you have a rookie kicker versus a total adventure. Get your popcorn ready.
Baltimore's Justin Tucker is a neophyte, but he's had a much better season than Akers. That's a major advantage.
2) T-Sizzle's sizzle
Suggs was the Defensive Player of the Year in 2011, but he's been a shell of that player since coming back from an offseason Achilles injury. However, you can make the case that he's been at his best in Baltimore's three playoff games.
3) Where's Aldon Smith?
Have you noticed that the 49ers' sack artist has been rather quiet lately? Eerily so, in fact. He hasn't brought a quarterback down since a two-sack effort in Week 14. San Francisco's defense isn't complete without him.
4) Linebackers not named Ray Lewis
Expect Lewis to -- rightly -- dominate everything next week. The all-time great leader and player helped will his team to the Super Bowl on a magic carpet ride, providing surprisingly strong play along the way. Lewis has never met a microphone or a stage he hasn't loved, and in New Orleans, it will be "all Ray, all the time," to an almost nauseating extent.
Lewis will also be the fourth-best linebacker on the field. San Francisco employs the other three.
Patrick Willis is the Niners' equivalent of Lewis, only without the dancing. Willis is their heart and soul, the leader of the defense and the team.
It's not just all about Willis, however. In fact, you can argue that NaVorro Bowman has actually been the better player over the past two seasons. Either way, Willis and Bowman make up the best linebacker pair in the NFL.
5) Joe Flacco's wallet
For a while this season, it seemed like Flacco and his agent would be in a losing position as the Ravens quarterback headed into free agency. Now, though, Flacco and Joe Linta can basically name their own price with Baltimore, assuming Flacco continues his flawless postseason -- and continues to shut up the skeptics, like me.
6) The Ravens' offensive-line shuffle
Well, Cameron has since been fired and McKinnie is now the starting left tackle for the AFC Champions.
You can't make it up.
7) The rookies
8) Underrated defenders
When the Ravens are rolling, pass rusher Paul Kruger is a beast. Baltimore general manager Ozzie Newsome and assistant GM Eric DeCosta -- who run the single best front office in the league -- wouldn't leave the 2009 NFL Draft without Kruger, and we've seen why this season. Kruger was great against the Indianapolis Colts in their wild-card matchup, collecting 2.5 sacks and a forced fumble. He'll be a key component if Baltimore is going to win the Super Bowl. Also, don't forget about cornerbacks Corey Graham and Cary Williams, who stepped up in a big way after Lardarius Webb went on injured reserve earlier in the season.
9) Harbaugh v. Harbaugh -- from the players' perspective
You've read all the articles. You will read more. You've seen the family photos. You will see more. Personally, I can't get enough. This matchup is historic and amazing.
"It is a big deal," Rice told me and Chris Carlin on "Loud Mouths" on SNY this week. "That's our coach. I've been with Coach Harbaugh for the last five years. I have gotten to know him as a man, a person, a father. This is special. The family ties make it even more special. His family will appreciate everything with two brothers coaching in the Super Bowl. And we want to win for him."