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NFL to celebrate SB 50 with 'On The Fifty' campaign


PHOENIX -- The National Football League plans to celebrate Super Bowl 50 all season long.

The league on Tuesday unveiled its plans for "On The Fifty," a campaign designed to link the past 49 Super Bowls with next year's benchmark title tilt, set to be played on Feb. 7, 2016 at Levi's Stadium outside of San Francisco.

We took a break from the NFL Annual Meeting to trek on over to the league's "On The Fifty" exhibit here inside the Arizona Biltmore. Wandering through the displays, one campaign theme became clear in a hurry: gold. Lots and lots of gold.

The NFL plans to signify next year's "golden" Super Bowl by using the color throughout the season in more ways than one. For starters, fans will notice an on-field upgrade, with the 50-yard line numerals and NFL shield logo painted gold in all 31 NFL stadiums. Team logos on sideline apparel also will feature gold accents, while the logos for official league events -- including April's draft, September's Kickoff game and January's playoff run -- will adopt a golden hue.

That's not all:

  1. To kick off the draft, prospects and former players will walk a gold carpet as they enter the theater in Chicago. "On the Fifty" also will be celebrated during draft week with an on-site Super Bowl Museum.
  1. We absolutely love the special-edition Pro Bowl uniforms set to celebrate the event. Classy, modern and not overly noisy.

  1. The 43 previous Super Bowl MVPs will be celebrated throughout the season, culminating with an on-field ceremony during Super Bowl 50.
  1. Plenty of teams also plan to host Super Bowl homecomings, inviting yesteryear's championship squads to be honored on game day and throughout the weekend in host cities.
  1. This is fun: The 2015 schedule will be sprinkled with no less than 19 Super Bowl rematches during the regular season. The grudge-match theme gets rolling in August at the Hall of Fame Game when the Vikings and Steelers square off in a rematch of Super Bowl IX.
  1. The Super Bowl High School Honor Roll will recognize high schools and communities that have contributed to Super Bowl history by presenting them with commemorative Wilson-produced golden footballs for every player or head coach who has appeared in a Super Bowl, and will become an annual tradition.

For more information about On The Fifty and Super Bowl 50, fans may visit

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