NFL Fantasy 2026 Start 'Em, Sit 'Em: Kickers for Week 1

Hey there, reader! I’m Matt. Most people call me Okada (there are too many Matts in the world). For the next 17 weeks, I’ll be your guide on the Start ‘Em, Sit ‘Em fantasy journey.

As always, Start 'Em, Sit 'Em is geared toward helping fantasy managers make difficult roster decisions. You won’t see “start Jahmyr Gibbs” or “sit Ben Skowronek” here. Instead, I'm exploring the players closer to the perceived fringe and aiming to optimize your lineups for another weekly win! Importantly, the new “Start of the Week” and “Sit of the Week” are the calls I have deemed the most notable in each category, not necessarily the most necessary players to start or sit.

Also, you’ll see quite a few references in this year’s column to NFL Pro, and the insights it provides through Next Gen Stats data dashboards, matchup evaluations, All-22 film, and the uniquely trained Fantasy AI Assistant. You can get access to all those tools yourself with an NFL+ Premium subscription!

P.S. Feel free to follow me on X -- @MattOkada -- and hit me with your questions, congratulations or complaints throughout the year.

Start 'Em

Sit 'Em