It might look a little strange for the Michael Jordan "Jumpman" logo to be branded all over a storied football stadium, but they'll get used to it in The Big House.
Spurred initially by a phone call from Michael Jordan to Michigan football coach Jim Harbaugh, Michigan will become the first college football program to be outfitted by the Jordan Brand, a subsidiary of Nike, starting in 2016.
Michigan recently signed a deal with Nike for its apparel rights. But everywhere UM fans would otherwise have seen the traditional Nike swoosh, the iconic "Jumpman" logo will stand in its place.
Jordan issued a formal welcome via social media:
Harbaugh, in turn, returned the acknowledgement.
Naturally, the Michigan basketball team will be a Jordan Brand squad as well, reportedly one of five in the country. The debut, however, will be when Harbaugh's Wolverines play host to Hawaii on Sept. 3, 2016.
Aloha, Michael.
Follow Chase Goodbread on Twitter *@ChaseGoodbread*.