Marrone echoed those words in March at the Owners Meetings -- and again on Tuesday during a sit down with the gang from Good Morning Football.
"By being rewarded a contract -- like I always tell the players -- you get rewarded with that contract, obviously, we expect something in return and we expect you to make a big jump again this year," Marrone said of his fifth-year signal-caller.
Bortles played with determination down the stretch, shrugging off endless quips from the media to guide Jacksonville within a hair of the Super Bowl.
Marrone on Tuesday pinpointed where he noticed a positive shift in his quarterback's play. Entering the team's Week 8 bye, the Jaguars finally had a chance to "really implement a full installation, a full season of what we wanted to get done from an offensive standpoint."
"And we really saw Blake make ... great strides from the Cincinnati game on," Marrone said. "I think that was important. And he showed us he can do a lot of good things with the football and showed he was able to improve."