After Pittsburgh's close win over Kansas City, Brown live-streamed coach Mike Tomlin's postgame speech in which the coach used profanity and implied the Patriots were spotted extra days of practice. The immediate backlash forced Brown to issue an apology for the rules violation via Twitter and then face the media two days later.
"I have the utmost respect for our coach so I sorely regret that," Brown said at the time. "... I just got carried away in the moment."
Tomlin had stronger words for his star wide receiver, calling him "foolish" and "inconsiderate" in a lengthy undressing.
Brown is undoubtedly a top-five wide receiver and arguably Pittsburgh's most valuable offensive weapon, but the wideout knows that, with one year left on his contract, he needs to repair his image if he wants to secure every dollar he's owed during extension talks. Relentless positive P.R. and unapologetic apologizing are key to achieving that goal.