Jet Chevrolet in Federal Way, Wash. will pay dearly for a promotion that promised to split $420,000 between 12 winners if the Seahawks shut out the New York Giants on Sunday.
"This is crazy," dealership owner Jim Johnson told ESPN.com after Seattle blanked New York 23-0. "We never expected that we'd actually be giving away the money."
Johnson said he initially hoped to run the promotion a week ago when the opponent was the San Francisco 49ers -- not the hapless, offensively challenged Giants -- but he needed more time to ensure the contest complied with state regulations. Johnson also wisely took out a $7,000 policy from an insurance company, which will help the dealership handle the debacle from here.
The 12 winners -- set to earn $35,000 each -- will be plucked Monday from the pile of entries that came in last week. Don't hold your breath for Jet Chevrolet to repeat the expensive stunt in Week 16.
We recapped every Week 15 game in the latest "Around The League Podcast."