NASHVILLE, Tenn. -- Bridgestone is switching from sponsoring halftime at the Super Bowl to a yearlong presence with the NFL under a new four-year agreement.
Officials with the Bridgestone Americas Tire Operations and the NFL announced the sponsorship extension Tuesday after a minicamp session at the Tennessee Titans, close to the Nashville-headquartered company.
Philip Dobbs, Bridgestone's chief marketing officer, said the company will be working with the NFL from the combine in February through the draft and the entire season.
Copyright 2012 by The Associated Press