This time, it's for real.
"It was leaked by somebody at Nike," Dee told reporters. "We had always had a plan to kind of roll it out over a 30-day period, so we're going to start rolling it out. But the logo is only one part of the announcement. It's a complete re-branding of the team."
With the cat out of the bag, Dee talked about how creative types dreamt up Miami's re-branding.
"There's a lot of history in this in that we went back to colors, the true aqua and the true orange that were part of the first 29 years of the franchise's history," Dee said. "But the logo design itself and some other things you'll see respect that tradition in the past but also have an eye on the 21st century Dolphins."
To celebrate the launch, the franchise is giving one lucky Dolphins fan the chance to win the first official T-shirt featuring the new logo.