In addition to installing the world's largest HD LED video boards, the Jags are adding spaside seats as part of the stadium's $63 million renovation.
The team has finalized plans for two new spas in the upper deck, per The Florida Times-Union. Access to the spas comes with tickets to the spaside cabanas with plush seating, TVs and all-inclusive food and beverages packages.
The Jags have 10 spaside cabanas that fit 50 people for $250 per person for a single game -- including all-you-can-drink wine and beer.
There are also 14 upper-level, all-inclusive "party cabanas" without spa access that fit 20 people with a season price of $150 per ticket.
"We wanted to take areas in our stadium that were underperforming and get creative," Chad Johnson, senior vice president of sales, told ESPN. "It's no secret that we've had tarps on seats, so we wanted to turn that around and build premium areas."
Packaging all-you-can-eat/-drink offers could be the best way for NFL teams to entice fans to leave their couches on Sundays.