Skip to main content

NFL Network sets ratings records for 2012 NFL Draft

NFL Network set records for ratings and viewership on all three days of the 2012 NFL Draft and posted a record three-day average of 757,000 viewers -- up 34 percent from 2011, according to The Nielsen Company.

The network kicked off with a record 1.44 million viewers for its coverage of Thursday night's first round -- up 38 percent from last year. NFL Network viewership was up 46 percent on Day 2 and 31 percent on Day 3.

The NFL's digital media platforms -- including, NFL Mobile Only From Verizon and other NFL mobile products -- set a record with its three-day draft coverage as unique visitors jumped 46 percent compared to last year (and 56 percent increase over 2010).

This article has been reproduced in a new format and may be missing content or contain faulty links. Please use the Contact Us link in our site footer to report an issue.