Super Bowl Experience presented by Lowe's logo

Super Bowl Experience presented by Lowe's

January 25, 2020 - February 1, 2020 | Miami Beach Convention Center


SUPER BOWL EXPERIENCE presented by Lowe’s

Super Bowl Experience presented by Lowe’s will be held at the Miami Beach Convention Center from Saturday, January 25 – Sunday, January 26 and Wednesday, January 29 – Saturday, February 1, 2020. Super Bowl Experience is the most exciting continuous event surrounding Super Bowl LIV – pro football's interactive theme park offering participatory games, youth football clinics, merchandise from NFL Shop presented by Visa, and autograph sessions with NFL players. NFL Experience also will feature personalized digital photos, a 40-yard dash and vertical jump against NFL players on LED screens, a virtual reality experience, an enhanced Super Bowl rings display, and photos with the Vince Lombardi Trophy! Share your experiences using #SB54.

For exclusive access to Super Bowl Experience presented by Lowe’s, further event information, a virtual concierge, and the chance to win prizes, download the NFL OnePass app, or register for NFL OnePass by visiting

Saturday, January 25: 10 AM – 10 PM
Sunday, January 26: 10 AM – 8 PM
Monday, January 27: CLOSED
Tuesday, January 28: CLOSED
Wednesday, January 29: 3 PM – 8 PM
Thursday, January 30: 3 PM – 10 PM
Friday, January 31: 10 AM – 10 PM
Saturday, February 1: 10 AM – 10 PM

Super Bowl Experience tickets are ON SALE NOW. Ticket prices, as listed below, will include all games and attractions::

Saturday, January 25: $20 for adults, FREE for kids
Sunday, January 26: $20 for adults, FREE for kids
Wednesday, January 29: $20 for adults, FREE for kids
Thursday, January 30: $40 for adults, FREE for kids
Friday, January 31: $40 for adults, FREE for kids
Saturday, February 1: $40 for adults, FREE for kids

SBXTRA Ticket: $60 (for all ages)
SBXOT Ticket: $50 (for all ages)

SBXTRA allows fans priority access to their favorite Super Bowl Experience attractions ALL DAY beginning at the time slot that you purchased. Look for the SBXTRA sign at the following attractions:
• Autograph Stage (1 autograph for each SBXTRA purchase)
• Vince Lombardi Trophy (1 photo for each SBXTRA purchase)
• Interactive Games (unlimited access)
• NFL PLAY 60 Clinic Field (unlimited access)

Please note: SBXTRA tickets may be purchased for $60 for both children and adults. This ticket includes a general ticket to Super Bowl Experience which is required for entry into the event. SBXTRA wristbands are valid for the entire day of issue beginning with the time slot that you purchased. Everyone in your party using SBXTRA must have an SBXTRA wristband. Only 50 SBXTRA wristbands are available each hour. Please do not attempt to pick up your SBXTRA wristband prior to the time slot that you purchase it for.

SBXOT is a multi-use ticket, good to use for multiple days of fun at the Super Bowl Experience! SBXOT tickets are scannable every day Super Bowl Experience is open except for Saturday (2/1).

Super Bowl Experience Security Procedures

SB LIV Opening Night

NFL Shop

Gear up for Super Bowl LIV with NFL Shop!

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VIP Super Bowl Experiences

Offering you one-stop planning for your trip with access to hotel accommodations and exclusive events.

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