SB52 Experience presented by Genesis Logo

Celebrate Super Bowl LII with Super Bowl Experience Driven by Genesis!

Super Bowl Experience Driven by Genesis will be held at the Minneapolis Convention Center from Saturday, January 27 – Saturday, February 3, 2018. Tickets on sale now! See ticket section below for purchasing information.

Event Information

Super Bowl Experience is the most exciting continuous event surrounding Super Bowl LII – pro football's interactive theme park offering participatory games, youth football clinics, merchandise from NFL Shop presented by Visa and autograph sessions from NFL players and Legends. Super Bowl Experience will also feature personalized digital photos, 40-yard dash and vertical jump against NFL players on LED screens, a virtual reality experience, an enhanced Super Bowl rings display and a new NFL Draft set!

Share your experiences using #SBLII.

  • WHEN: Saturday January 27, 2018 - Saturday Feb. 3, 2018
  • WHERE: Minneapolis Convention Center - DIRECTIONS

Hours of Operation

  • Saturday, Jan. 27: 10AM – 10PM
  • Sunday, Jan. 28: 10AM – 8PM
  • Monday, Jan. 29: 3PM – 8PM
  • Tuesday, Jan. 30: 3PM – 8PM
  • Wednesday, Jan. 31: 3PM – 10PM
  • Thursday, Feb. 1: 10AM – 10PM
  • Friday, Feb. 2: 10AM – 10PM
  • Saturday, Feb. 3: 10AM – 8PM

SBXTRA tickets

SBXTRA tickets may be purchased for $55 for both children and adults. This ticket includes a general ticket to Super Bowl Experience which is required for entry into the event and can be purchased below. SBXTRA wristbands are valid for the entire day of issue. Everyone in your party using SBXTRA must have an SBXTRA wristband. Only 50 SBXTRA wristbands are available each hour.

SBXTRA allows fans priority access to their favorite Super Bowl Experience attractions ALL DAY. Look for the SBXTRA sign at the following attractions:

  • Autograph Stage (1 autograph for each SBXTRA purchase)
  • Vince Lombardi Trophy (1 photo for each SBXTRA purchase)
  • Interactive Games (unlimited access)
  • NFL PLAY 60 Clinic Field (unlimited access)

Tickets to Super Bowl Experience

Tickets are available for purchase below! Adults: $35 | Children (12 and under): $25 | SBXtra (Fast Pass): $55 for children and adults. Ticket prices include all games and attractions.


NFL Shop

Gear up for Super Bowl LII with NFL Shop!

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VIP Super Bowl Experiences

Your official pass to the ultimate Super Bowl LII experience. Offering you one-stop planning for your trip with access to hotel accommodations and exclusive events.

On Location Experiences