Maxwell was targeted 11 times in Week 1 -- fourth most -- and allowed nine catches for 79 yards, per Pro Football Focus.
Maxwell understands teams are going to avoid Sherman, which gives the former more opportunities to make plays.
"I take it as earning my keep. Like I said, he's got 16 picks," Maxwell said. "He's earned that respect. I feel like I've got to earn that respect in this league for them not to come at me."
"I certainly understand why," Rivers said of avoiding the corner's side, per ESPN.com. "(Sherman) is a great corner. But at the same time, I think you have to be smart. It's not one of the deals that you want to go after him by any means. But our approach is not going to be to completely eliminate (Sherman) and not throw over there any."
For the Chargers' quick-pass, no-huddle offense to work, Rivers can't ignore one side of the field as he diagnoses the defense. Sherman should see his first action of the season Sunday -- even if it's not a heavy dose.