Fitzpatrick knows it starts with the guy behind center.
"A lot of that is on me," Fitzpatrick said Thursday, according to The Associated Press. "We know we have the talent, we know we have the system and the pieces. It's just a matter of going out there and being consistent."
It's not exactly a pipe dream. The Bills were 14th in the league in offense last season, despite Fitzpatrick's second-half struggles and the loss of Fred Jackson to a leg injury in Week 11.
Bills coach Chan Gailey believes the offense's stronger play in the season's first half gives the unit a road map.
"When you have done it, it's a lot easier to sell it," he said. "I think there is a lot of confidence. I think our guys believe they can move the football and believe that they can score points."