Richard Sherman is one of the NFL's premier cornerbacks. He's also one of the game's great self-promoters.
In the event that tournament brackets, baseball opening day and draft coverage has clouded your memory, here's a free reminder:
Sherman eventually apologized for trashing Crabtree in front of 55.9 million television viewers, though the business side of the cornerback still sees meat on the bone.
This is made quite clear over on the Twitter handle of memorabilia monolith Steiner Sports.