The NFL will step in and pursue legal action against the maker of the "My Jesus" T-shirt if the company refuses to halt production, a league source told ProFootballTalk.com on Sunday.
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CubbyTees.com has been selling a green T-shirt that says "My Jesus," riffing on Jets quarterback Tim Tebow's outspoken Christian faith and the team's logo.
The league has already sent the maker, CubbyTees.com, a cease-and-desist order last week and will seek legal action if the company does not comply, the website said.
Tebow has already pursued the matter, having his attorney send a cease-and-desist letter to CubbyTees.com alleging that the shirt makes it appear that the quarterback endorses the company.
"We are artists and have no desire to trespass on anyone's legitimate intellectual property rights, but we also will not roll over and sacrifice ours," CubbyTees.com said in a e-mailed statement to The Associated Press over the weekend.