Entering the final year of his rookie deal, the fourth-year pass-catcher took a counter-cultural approach to his contract situation on Sunday, saying he doesn't necessarily deserve a new pact.
"I don't believe I've done enough, and I think that's on me," Cobb said, per ESPN.com's Rob Demovsky.
NFL Media Insider Ian Rapoport expects talks to commense next offseason. Cobb confirmed Sunday that he's heard nothing about a new deal from a Packers front office that hasn't hesitated to wave farewell to veteran pass-catchers before.
"My heart's in Green Bay; I love Green Bay," Cobb said. "The three years I've been here have been unbelievable. But I understand the business side of it. I've been here to see things happen in my room alone with Donald (Driver) and Greg (Jennings) and James. So I know the business, I understand that. So I'm trying to focus on day to day and handling what I can and letting the business side of it, letting my agent handle that and let it go that way."