Yes, the quote came after a long answer during which Carroll hemmed and hawed about each week being a "championship opportunity" and the dangers of making any game bigger than the next.
But Carroll knows that the 49ers matchup is special and those games mean more than the rest. That's why the Seahawksget excited when they have the chance to drop a 50-burger on San Francisco. That's why Carroll has some fun with a crowd-pleasing line about Harbaugh at a team event. He's not making that crack about Jeff Fisher or Sean Payton.
Rivalries are supposed to be fun, and Carroll isn't afraid to have a little fun with the best rivalry in the NFL.