This season, DirecTV has been giving apartment- and condo-dwelling die-hard NFL fans a new lease on life.
For the first time, DirecTV widely marketed its exclusive NFL Sunday Ticket online/mobile streaming service, NFLSundayTicket.tv, to multi-unit residents across the country, specifically targeting select buildings that don't allow satellite dishes.
NFLSundayTicket.tv allows consumers to stream live, out-of-market NFL games every Sunday afternoon to their computer, tablet, smartphone or game console, including XBox One, PlayStation 3 and PlayStation 4, depending on which level of package they buy. To subscribe, consumers go through an online screening process at NFLSundayTicket.tv to see if they're eligible for the service.
DirecTV is currently offering the service at a special half-season price of $99.99 for the remaining nine weeks of the regular season. Meanwhile, students at select colleges -- including USC, Alabama, Florida, Ohio State and Michigan -- can stream every out-of-market Sunday afternoon game for the remainder of the regular season for $49.99.
The college-focused campaign includes a partnership with local Papa John's at certain campuses and a satellite media tour with former NFL running back and Florida All-American Fred Taylor, who will promote a special discount offer to students at his alma mater.
"As the competition for a playoff spot intensifies in the second half of the NFL season, fans who can't get DIRECTV can now watch every game, every Sunday with NFL SUNDAY TICKET.TV at half the regular season price," said Alex Kaplan, vice president of Marketing, DIRECTV. "We're getting the word out to anyone in an apartment or condo buildings, who don't have to miss a single down of their favorite team's game if they have a broadband connection."