"I have always thought (the high value) was tribute to the Cowboys and our fans and the visibility," Jones told The Dallas Morning News. "I know it doesn't make one more first down for you. It is really I think a plus for the franchise to be thought of that highly. We all know that no one ever knows until you see something sold with the market and I'm fortunate to say that won't ever be the case with me or the family, so we'll never know what it's worth."
Jones might feel differently one day, but not in the moments after taking down Big Blue before a captive national audience. You can't put a price tag on that.