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Jacksonville Jaguars reveal new logo for 2013 season


A year after finalizing his purchase of the Jacksonville Jaguars, owner Shad Khan has a new general manager in David Caldwell and a new head coach in former Seattle Seahawks defensive coordinator Gus Bradley.

Tuesday marked Khan's next step in rebranding the Jaguars, as the organization unveiled a new team logo.

Committed to "harnessing the momentum" of bold, purposeful changes, Khan envisions the logo as a "new symbol for a new generation" in Jaguars history. More changes to the uniforms could be coming later this offseason.

In the long view, Khan hopes to ride the wave to a championship run in Jacksonville. The pressure is on Caldwell and Bradley to overhaul a talent-starved roster to align with their owner's ambitious goals.

Follow Chris Wesseling on Twitter @ChrisWesseling.

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