"When the general was standing there reading off that stuff about me, it was almost like I was saying to myself, 'Who's he talking about?'" Coughlin told The New York Post.
"It was unbelievable to me," he said. "The patriotism just came pouring out of me with all of the pomp and circumstance and standing there next to a four-star general. That's what you call humbling."
For years, Coughlin -- a noted military buff -- has invited soldiers and the families to attend practices and games. He's visited wounded soldiers at both Walter Reed Medical Center and other locations and has also flown to Iraq as part of a USO tour in 2009.
"I've been fortunate enough to accomplish a lot in my coaching career, but this stacks right up there," Coughlin said. "This means the world to me."