Amid mounting controversy, is Daniel Snyder ready to change the nickname of the Washington Redskins?
Don't count on it. Snyder continues to stand by the nickname, but the owner took a new, softer approach to the hot-button topic in a letter sent this week to Redskins season-ticket holders.
"Our franchise has a great history, tradition and legacy representing our proud alumni and literally tens of millions of loyal fans worldwide," Snyder wrote in a copy of the letter obtained by The Washington Post. "We have participated in some of the greatest games in NFL history, and have won five World Championships.
"I respect the opinions of those who disagree. I want them to know that I do hear them, and I will continue to listen and learn," Snyder added. "But we cannot ignore our 81-year history, or the strong feelings of most of our fans as well as Native Americans throughout the country. After 81 years, the team name 'Redskins' continues to hold the memories and meaning of where we came from, who we are, and who we want to be in the years to come.
"We are Redskins Nation and we owe it to our fans and coaches and players, past and present, to preserve that heritage."
Snyder's gentler approach is wise, but it won't make the controversy go away. It's likely to stick with him as long as he owns the team.