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Colin Kaepernick, Russell Wilson bet an eyebrow

The San Francisco 49ers and Seattle Seahawks are a natural fit as the NFL's next great rivalry.

All the ingredients are there: They're divisional rivals and Super Bowl favorites that boast the two most talented rosters in football. There's somebadblood, too, which always is appreciated.

The people at "Madden NFL 25" have seized on this moment in a new ad campaign that features quarterbacks Colin Kaepernick and Russell Wilson, who, in commercial land anyway, have agreed to a bet in which the loser of Sunday's showdown at CenturyLink Field will shave an eyebrow.

This shows little sensitivity to the Stan Sitwells of the world.

UPDATE: Wilson told KJR-AM in Seattle on Tuesday that the bet wasn't really serious, according to ProFootballTalk: "It was more of just a friendly, joking around type deal. It's not real serious. We'll probably do something digitally. Something like that."

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