1. When will the sale be officially official?
NFL owners still have to vote to approve the sale. That is expected to take place by October. Haslam also must sell his minority stake in the Pittsburgh Steelers.
Holmgren admitted to the press that his future is up in the air. NFL Network reported that former Philadelphia Eagles president Joe Banner will be part of Haslam's management group. It's hard to imagine Banner and Holmgren co-existing. Holmgren had more organizational power than any non-owner personnel guy in the NFL, save perhaps Bill Belichick and Andy Reid.
It seems like a matter of when -- not if -- Holmgren will be gone. It wouldn't be totally shocking if he were no longer with the team before the end of the 2012 season.
3. How about coach Pat Shurmur and general manager Tom Heckert?
Shurmur should coach the Browns this year. After that, all bets are off. Shurmur and Heckert have worked under Banner before, which certainly can't hurt their chances of sticking long-term. But we suspect Shurmur will have to win a surprising amount of games this year (eight or more) to keep his job with new ownership in town. That's usually how these things go. (No matter what ownership says on Day 1.)
It's easier to imagine Heckert sticking around even if Holmgren leaves.
The impending sale makes life very tough on Shurmur and the current Browns. If the Browns have a new coach in 2013, it's very possible he won't be a Brandon Weeden fan. It's possible the defense will switch back from a 4-3 group to a 3-4 unit once again. The Browns start over every two to three years. It's going to happen again.
5. What else are we forgetting?