To the naked eye, the signs are a random parade of nonsense, but not to Kelly's players. Instead of long, ponderous play calls from the booth, the images relay instant information about formations, snap counts, motions, routes and so on. Why not try this at your office?
After Oregon's rise to power, the college game is no stranger to Kelly's nonverbal method of dialing in plays. The NFL is warming up to it, as with all things Chip.