"Is there anything I can do for marriage equality or anti-bullying over the next couple of weeks to harness this Super Bowl media?" he wrote. He hit "send" on the email just before 4 a.m.
We already can smell some readers getting annoyed. Ayanbadejo has been a vocal supporter of gay rights for a long time. Shouldn't Ayanbadejo be focused on the game rather than out promoting some political agenda?
To that we say: Child, please. Athletes promote the most ridiculous things throughout Super Bowl week. The wackier the player is on "Media Day," the more attention he usually gets. If a player wants to shine a light on a serious issue for once instead of his Twitter-follower count, should we really criticize?
"It's one of those times when you're really passionate and in your zone," Ayanbadejo told Frank Bruni of The New York Times. "And I got to thinking about all kinds of things, and I thought: How can we get our message out there?"
Ayanbadejo called the email his "Jerry McGuire" moment. His level of commitment will make some folks uncomfortable; that's probably a good thing.