Unfortunately, UGG's bold move to broaden its market appeal has yet to achieve liftoff, at least according to CNBC sports business guy Darren Rovell.
Connie Rishwain, president of the UGG brand, said last month that the Brady effect needs time to simmer.
Brady, perhaps in an attempt to boost the company's profile in the male 18-34 demographic, had two huge boxes of UGG shoes sent to the Patriots locker room for players to choose from this week.
Desperate sales gambit? Or simply a nice gesture by a good teammate? You decide.