Truth time: Justin Bieber released some really solid singles last year. One of them, "Sorry", topped the charts in 13 countries with a video that's been viewed 1.7 billion times on YouTube.
A hit of that magnitude is crying out for parody, and Von Miller and EA Sports have delivered a devastating sneak attack on the "Weird Al" camp with "Start Me", an ode to Miller's dominance both on the field and on your preferred game console.
And here's the inspiration. Go ahead, pretend not to like it: