"We can play real fast right now," coach Bruce Arians told the team's official website after Monday's practice featured plenty of no-huddle snaps. "I like the tempo of it. It's gone really well the whole time we've been out here, but this is the first time we've actually practiced it against the defense."
"You can change the pace of the game," Arians said. "Obviously, you get (the defense) in a substitution pattern and they're stuck with whatever's on the field. There's advantages to it and there's disadvantages to it."
As Chris Wesseling noted in his feature on The Ohio River Offense, Cincinnati's Sam Wyche became the first coach to employ the no-huddle as a standard method of attack in the NFL's mid-1980s. What was alien then has become commonplace.
Behind a rebuilt line, Arizona's offensive roster boasts an intriguing array of speed with Brown catching passes and Andre Ellington operating out of the backfield. Against top-heavy defenses in Seattle and St. Louis, the no-huddle makes plenty of sense as a tool to freeze adjustments and create mismatches.
That said, it won't mean much if Palmer can't stay healthy come September.