Dark clouds have hovered over Mars, Inc., the maker of Skittles, ever since Marshawn Lynch's sudden retirement announcement during Super Bowl 50.
In the blink of a tweet, the candy giant lost the perfect pitch man: A wildly popular, enigmatic superstar who actually consumed the product on the sideline during games. Lynch and Skittles became synonymous with one another and everybody associated with the company got in-ground swimming pools because of it. (Probably.)
Showbiz 101: You never want to follow The Guy. You always want to follow the guy who followed The Guy. Antonio Brown's business people didn't play this right, but at least he got his own candy machine out of it.