NFL Salute to Service |


Salute to Service Award

Charlotte Jones - Cowboys 2020 STS Nominee

Charlotte Jones (Executive Vice President & Chief Brand Officer)

For the past 31 years, Jerry Jones and his family have owned and operated the Dallas Cowboys with a management style that places just as much emphasis on community leadership as it does on the goal of winning the Super Bowl. With the Cowboys organization having enjoyed immense and unprecedented success, the Jones family feels a very strong responsibility to take the visibility, energy and celebrity of the world's most powerful sports franchise and channel those dynamic forces towards the bigger purpose of making a difference. Recognized as one of the world's most generous families, the Joneses enlist the talents, skills and resources of Cowboys players, coaches, cheerleaders and every member of the organization to provide a unique and cutting-edge approach to community outreach. Under the leadership of Charlotte Jones, Dallas Cowboys Executive Vice President and Chief Brand Officer, the Dallas Cowboys take great pride in honoring our nation's military and veterans during Salute to Service campaigns and at other times throughout the year, across multiple locations - at home in North Texas, on base at Fort Hood, at training camp in California and around the world in partnership with the USO. In 2019, Jones worked with the City of Arlington to bring the National Medal of Honor Museum to Texas and joined the National Medal of Honor Museum Foundation board as Chairman in 2020. "Building a permanent home for the National Medal of Honor Museum in Arlington ensures that the Foundation will be able to share the stories of the more than 3,500 Medal of Honor recipients to the more than 51 million visitors that are warmly welcomed to the region a year," said Colonel Jack Jacobs. "Putting our roots down and establishing a permanent home for the Museum in Texas, a state that has unmatched ties to the military and military service, will allow us to create an experience that inspires a true strength of character."