South Beach will be place to be Super Bowl week

South Beach will be rocking and rolling Super Bowl XLIV week with the Super Bowl Fan Zone, the NFL's only official area for fans on South Beach. The Fan Zone is open and free to the public beginning Wednesday, Feb. 3 through Saturday, Feb. 6 and is located off Ocean Drive and 8th Street in South Beach.

The Pepsi Super Bowl Fan Jam and Pepsi Música Super Bowl Fan Jam concert series will headline the four days of activities with appearances by Rihanna, Timbaland and Friends & Justin Bieber on Thursday night, Feb. 4 and Nelly Furtado, Paulina Rubio & Pitbull on Friday night, Feb. 5.

The Super Bowl Fan Zone will be open from 10 a.m. to 6 p.m. on Wednesday, Feb 3; 10 a.m. to 11 p.m. on Thursday, Feb. 4 and Friday, Feb. 5 and 9 a.m. to 11 p.m. on Saturday, Feb. 6.

The Fan Zone will be home to sponsor areas including: the Coors Light Beer Garden, Sprint Phone-A-Friend at NFL PLAYERS LIVE!, Bank of America Extra Points sign ups, GMC vehicle displays, Bridgestone football tire toss, the Comcast Red Zone, McDonald's DJ and sampling, Canon interactive photo exhibit, Boost Mobile activation, Pepsi Refresh promotion, Hunt Auctions and a Super Bowl merchandise store featuring New Orleans Saints and Indianapolis Colts gear, the Stadium Collection as well as NFL merchandise and Pepsi Fan Jam merchandise.

Several of the activation areas will feature player appearances throughout the four days. One of the main areas to meet NFL players will be at the Sprint Phone-A-Friend at NFL PLAYERS LIVE! booth, where fans will have the opportunity to have NFL stars call friends and family directly from Sprint mobile phones on South Beach. Players will also appear to take photos with fans at Canon's interactive photo exhibit, and Cincinnati Bengals WR Chad Ochocinco will be on hand to help sample McDonalds' new Mac Snack Wrap. (Below is a listing of some of the player appearances taking place in the Fan Zone.)

The Super Bowl Fan Zone at South Beach will also be home to the fourth annual Tazón Latino Flag Football Game on Wednesday, Feb. 3 from 2 to 5 p.m. The taped nationally televised game on Telemundo features former NFL players and Latino celebrities.

Fans may also attend the NFL Auction for a chance to get authentic, one-of-a-kind memorabilia straight from the playing field. Hunt Auctions, a sports memorabilia auction company based in Exton, PA, is partnering with the NFL and NFL PLAYERS to produce a live as well as silent auction of historical and modern era football items. Proceeds from the auction go to charities designated by the NFL, NFL PLAYERS and participating NFL teams.

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