Charley Casserly describes the art of trading down in draft

Laremy Tunsil, Joey Bosa and Jalen Ramsey are all intriguing options for new Tennessee Titans general manager Jon Robinson with the No. 1 pick of the 2016 NFL Draft, but nothing creates intrigue like a trade.

And if Robinson is in the mood to deal, NFL Media analyst -- and former general manager of the Washington Redskins and Houston Texans -- Charley Casserly offered his playbook for moving out of the draft's top spot.

"The first thing you do when you trade back is you decide, 'How far are you going to go back?' To me, there are four players I think I'd take with the first pick in the draft. (Tunsil and Bosa are two) Jalen Ramsey I think is worth it, and Myles Jack I think is worth it," Casserly said on NFL Network's "Path to the Draft". "So I'm not going to go back any farther (than No. 4) so I'm not going to lose one of those guys."

Making that determination, however, is just one task if Robinson decides it would be in the Titans' best interest to move down. The other, Casserly said, is to drive up the price clubs will pay for the pick.

"How do you create a market when there isn't one? ... No. 1, I'm getting calls. People want this pick. You keep wearing them out on that. Then you do off-the-record interviews in the cities of the teams you want to trade for, and plug the quarterbacks hard. You make them sound like they're the second coming," Casserly suggested. "The media will eat it up and they'll start a groundswell to try to pressure the team to go get a quarterback. Then you go to the agent. The agents for the quarterbacks want them to go No. 1, so  they're going to start saying, 'Hey, you better go to No. 1 to get this guy, or you're not going to get him."

Translation: smoke screens are real, and so is their effectiveness.

Of course, all the smoke in the world wouldn't help Robinson sell the notion that he's interested in a quarterback himself, not with second-year starter Marcus Mariota having just been taken No. 2 overall a year ago. As such, the Cleveland Browns can comfortably assume they can get their choice of quarterbacks with the No. 2 pick.

For any other club, however, there are no guarantees without dealing with Robinson.

Follow Chase Goodbread on Twitter *@ChaseGoodbread*.

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