Steve Cannon (Chief Executive Officer)
Cannon's commitment to the military and related causes began with his own personal commitment. Cannon, who graduated with honors from the United States Military Academy at West Point in 1986, was Airborne Ranger qualified and served as 1st Lieutenant in West Germany during the fall of the Iron Curtain. During his time in the Army he also served five years as an artillery officer. Through Cannon's countless hours of service to multiple military non-profits over the years, his constant "military first" mindset and utilization of the NFL's platform has provided active duty service members, veterans and military families with first class experiences and support. In addition to empowering and giving back to the military community, Cannon has played a large role in bringing awareness to the general population on the importance of honoring and recognizing our nation's heroes. Through Cannon's military and professional career, he has consistently found ways to implement programs in service to our military, active duty specifically. Upon his entrance into the Atlanta Falcons organization, he realized the impact of the NFL platform and challenged the Club to be "best in class" and to "become the benchmark franchise in all of professional sports" in terms of our military outreach and appreciation. With that challenge, he began to set up major trips each spring following the conclusion of football season that would allow him and the team to get up close and personal with those serving to protect our freedom. And with that, the Atlanta Falcons became the first ever NFL team to conduct their own USO Tour.