McArthur Towel and Sports, a WinCraft company, has been producing officially licensed sports towels for years, including the Steelers fans' beloved Terrible Towel, which the company began making in 1997. The hunk of yellow terrycloth has become Pittsburgh's battle flag and gets waved by fans at home and away games.
McArthur also will manufacture the so-called trophy towel, handed to members of the winning team on the field along with T-shirts and caps.
The company also makes products for NHL, NFL and NBA teams.
Copyright 2011 by The Associated Press