The National Football League will support October's National Breast Cancer Awareness Month with team community outreach. Games from Oct. 5-27 will be designated as NFL Breast Cancer Awareness games.
The league and teams will promote breast cancer awareness messages during the month with pregame and in-stadium initiatives, including "Pins That Touch Hearts." Coaches and game staff personnel will wear pink ribbon/NFL shield pins on the sidelines during games throughout the month of October.
In addition, the NFL Referee's Association presented a check for $14,000 to Susan G. Komen for the Cure during a pregame ceremony at Texas Stadium on Sept. 28. EA Sports will sell Madden NFL 09 Pink at Target stores during Oct. with proceeds going to the Deanna Favre HOPE Foundation. Featuring the same gameplay and graphics found in Madden NFL 09, Madden NFL 09 Pink features limited edition packaging displaying a pink ribbon.
Many teams will extend the national platform with local efforts. Teams will designate home games in honor of Breast Cancer Awareness Month and plan special in-stadium or pregame events with local organizations. Team events include:
Buffalo Bills -- The Bills kicked off the Billieve breast cancer awareness program on Sept. 21. Breast cancer survivors were on the field for player introductions and 15,000 ZTA pink ribbon cards were distributed at stadium gates. Partners include the Western New York Affiliate of Susan G. Komen for the Cure, to whom $5 from the sale of all Billieve logo merchandise is donated, and Kaleida Health.
Cincinnati Bengals -- On September 28, 40 breast cancer survivors were honored pre-game while National City Bank employees formed a pink ribbon on the field. The team also distributed pink ribbons with ZTA and collected donations for local breast cancer awareness initiatives.
Cleveland Browns -- 50 breast cancer survivors will form the gauntlet for player introductions during the Browns game on Oct. 13. Over 25,000 pink ribbons will be distributed by ZTA volunteers, who will also be collecting donations for the One Dollar One Cause in partnership with National City Bank.
Dallas Cowboys -- The Dallas Cowboys Women's Association will join more than 70 Cowboys employees, families and friends at the Komen Dallas Race for the Cure on Oct. 18. Cowboys LB Bradie James has formed a Komen race team to walk that day on behalf of Foundation 56, his personal foundation which raises funds and awareness for breast cancer causes.
Green Bay Packers -- On Oct. 11, members of the Packer Women's Association will participate in the American Cancer Society's Breast Cancer Awareness Run/Walk for their eighth year.
Miami Dolphins -- Dolphins cheerleaders will be collecting donations at all home games in October. The Dolphins will host a special breast cancer awareness halftime program on Oct. 26, and wives and family members of Dolphin players will be handing out pink ribbons at stadium entry gates before the game.
Oakland Raiders -- On Oct. 4, the Raiders are hosting their 11th annual Football 101 with Alta Bates Summit Medical Center to benefit breast cancer services for low income women. The team will be selling pink Raider caps to benefit the Carol Ann Read Breast Health Center, in conjunction with 7-Eleven, Alta Bates Summit Medical Center, and the Raider Image. A portion of all women's Reebok apparel sold at the Raider Image in the month of October will be donated to the Carol Ann Read Breast Health Center.
St. Louis Rams -- One hundred breast cancer survivors formed a human pink ribbon on-field during halftime of Sept. 28 game, and ZTA volunteers passed out pink ribbons at that game. Earlier this year, the Rams established Team Georgia, in memory of late team owner and chairman, Georgia Frontiere, who lost her battle with breast cancer in January. Team Georgia's members raised more than $23,000 for breast cancer research by participating in the Komen St. Louis Race for the Cure.
Seattle Seahawks -- Coach Mike Holmgren will wear a pink ribbon on the sideline throughout the month, a tradition he began following his wife Kathy's diagnosis in 2001. In addition, the Seahawks will recognize their long-standing partnership with the Puget Sound affiliate of Susan G. Komen Foundation on Oct. 12.
Tampa Bay Buccaneers -- On Oct. 12, 25 breast cancer survivors will lead the team out of the tunnel on game day and 40,000 pink ribbons will be distributed by members of ZTA to fans at all gates and entrances.