"They say all good things must come to an end," Brady said in the spot for Hulu that aired near the end of the first quarter. "So to my teammates, my family and my fans, you deserve to hear this from me ... Hulu doesn't just have live sports."
However, the commercial might well have verified that Brady isn't going to be retiring.
"So it's time to say goodbye to TV as you know it ... but me? I'm not going anywhere," Brady said.
During his weekly Westwood 1 interview, Brady gave a hint of what was at hand.
"I was definitely having some fun," Brady said. "It will be revealed here shortly as you're watching that game."
For now, that quandary remains unanswered, but the speculation caused by a Thursday tweet concluded amid a Super Bowl Sunday commercial.