It's a familiar tale by now, but one that doesn't get less painful for fans of the Super Bowl loser.
The NFL stopped destroying unsellable merchandise in 1996. For the past 19 years, the NFL distributed the gear through the Christian charity World Vision. Starting in 2015, the NFL has partnered with Good360, a charity that specializes in distributing corporate goods to nations in need.
Good360 will be responsible for disseminating an estimated 100,000 pieces of Super Bowl merchandise that came oh-so-close to being worn by 12s throughout Washington and beyond.
"It's a huge amount of stuff," Good360 CEO Cindy Hallberlin said. "It's a fantastic opportunity and the start of a great relationship where we could do a lot of good for people through the teams that don't win."