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NFL Shop at the London Games


This year's tailgate will include a NFL Walk in Super Store and will be our biggest merchandise tent to date located in the Yellow Car Park, a short walk from the stadium. There will be all 32 teams available including jerseys, hoodies and t-shirts. Gameday exclusive products featuring team match-ups will also be included. The main NFL shop will re-open post game for 90 minutes.

In addition there will be a number of retail outlets including Olympic Way, Market Square and multiple others within the stadium selling a selected range of team merchandise. CLICK AND COLLECT is available and can be collected from the designated area located right next to the Super Store in tailgate. Simply order your NFL gear via ****and pick up for free on Gameday (Clear bag policy in effect).

Additional retail areas

Concourse In stadium retail outlets

  • Level 1 104/108/116/128/137/141 (11.30 - End of Quarter 4)
  • Level 2 206/215/238/248 (11.30 - End of Quarter 4)
  • Level 5 509/517/536/544 (11.30 - End of Quarter 4))

On sale at Wembley Stadium for the NFL London Games is the official match day programme, providing fans with all the features you need on the competing teams, along with a limited edition print for each specific game. The programme will be on sale along Olympic way, in the tailgate area and inside of the stadium. Inside each 116 page programme, there will be player and team features plus much more, so don't miss out and purchase your programme for only £10 on matchday. **You can also purchase your gameday programmes here online**.


Mitchell & Ness is situated right next to the NFL Shop in the NFL Tailgate Area. The Mitchell & Ness team will be on hand to guide you through our nostalgia collection that spans 55 jerseys. Teams include Seattle Seahawks, Oakland Raiders and Philadelphia Eagles. Featuring Iconic Jerseys worn by the likes of Bo Jackson, Eric Dickerson and Brian Dawkins. For more information. Head over to their website **** or check out our Flagship store on D'Arblay Street in Soho.

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