Bucs director of player personnel John Spytek -- a former teammate of Brady's for one season at Michigan and an avid Field of Dreams fan -- concocted the code name.
"Just having some fun with it,'' Spytek told Stroud. "And making sure people don't know what the hell we're talking about if they overheard. We wanted to keep it as quiet as possible.''
In the end, the plan to get Brady to Tampa worked. Given the pervasiveness with which it was known the Bucs were one of the few leading candidates to land Brady, it's debatable how much the code name helped.
"If we build it, he will come,'' Spytek used to tell general manager Jason Licht.