2021 NFL London Games at Tottenham Hotspur Stadium

Important information for local residents and businesses – Sunday 10 and Sunday 17 October

After a year out due to the pandemic, the NFL is excited to be returning with two NFL London Games at Tottenham Hotspur. These games will take place on Sunday 10 October and Sunday 17 October 2021.

The NFL London Games attract fans from throughout Europe and the USA creating an atmospheric, family friendly experience which everyone can enjoy. Fans typically like to arrive early to socialise, take part in fun NFL activities and games and enjoy some American style food.

NFL Welcome Zone – what to expect on game days

The NFL London Games attract fans from throughout Europe and the USA creating an atmospheric, family friendly experience which everyone can enjoy.

The NFL Welcome Zone will create a dedicated area for fans ahead of the match as fans typically like to arrive early to socialise, take part in fun NFL activities and games and enjoy some American style food.

 Throughout the day, NFL related activities will be hosted on the High Road for fans to enjoy as they arrive for the game. This will include fun photo opportunities, team areas and cheerleader performances to name but a few! These activities will be held within the NFL Welcome Zone and will be open to local residents.

The Local Area Management Plan for Major Event Days (MEDs) at Tottenham Hotspur Stadium, including Controlled Parking Zones (CPZ), road closures and parking suspensions, will be in effect on NFL game days.

Due to the anticipated earlier arrival of NFL fans and installation of the NFL Welcome Zone, the timings of the local road closures will be extended compared to a normal Tottenham Hotspur home matchday. The road closures are the same footprint as 2019. We advise local residents who wish to attend the NFL Welcome Zone to arrive as early as possible to avoid queues. We anticipate the local area will be very busy as kick off approaches.

NFL LONDON GAME DAYS

GAME 1 – Sunday 10 October

· Road closures – 04:30 – 19:00 (based on 90 mins post final whistle)

· High Road Activities – 08:30 – 12:30

· Kick off – 14:30

GAME 2 - Sunday 17 October

· Road closures – 04:30 – 19:00 (based on 90 mins post final whistle)

· High Road Activities – 08:30 – 12:30

· Kick off – 14:30

Key information for local businesses

The typical NFL game day experience includes early arrival, socialising with other fans, food and drink. We anticipate fans to start arriving to the NFL Welcome Zone from 08.30am, so this is an opportunity for local businesses to provide breakfast sales. 12,000–15,000 fans are forecast to arrive by 10.30 for both Games, and NFL fans often eat on average 4-5 times during their visit.

Food and beverage is one of the most impactful gameday experience elements for NFL fans attending. NFL conducted a survey in 2019 after the NFL London Games, and findings included:

· Authentic Americana food is very positively received by fans - this type of food includes burgers, hot dogs, mac'n'cheese, bbq meats, steak, doughnuts, waffles, tacos and burritos.

· Fans would like child friendly options and healthier options of food available.

· Fans would like to have gluten free/ vegan/ vegetarian/ nut allergy food options

· Average price of food in the NFL Welcome Zone are:

o Breakfast menu - £5-£7

o Lunch menu - £9-£12

Once the game finishes at approx. 17.30 – 18.30, fans will tend to either leave straight away, or they stay around to buy more merchandise therefore there is potentially more opportunity for food sales from local restaurants.

Fans will be arriving and departing via the following stations, meaning further business opportunities for local businesses on the walking route to provide breakfast/dinner sales.

· White Hart Lane – busiest station

· Seven Sisters – busiest station

· Tottenham Hale – busiest station

· Northumberland Park

Opportunity for local businesses

As per 2019, NFL will be providing branding collateral for shop windows for any of the local businesses who would like to participate. In addition, NFL will be offering opportunity for local shops, restaurants and cafes to be included in NFL's communications to fans. This will be via NFL One Pass, which is a fan app that provides key game day information to attendees and will include a local places to eat and drink section.

If local businesses would be interested in either of the opportunities above, please get in touch by the 24th September 2021 latest via enquiries@nfl.com. The following information will need to be provided:

· Do you want the branding package? Yes or No

· Do you want to feature in the NFL One Pass app? Yes or No

· Name of business and service provided (café/ restaurant/ shop)

· Contact name and number (These details will only be used to contact you to arrange branding collateral delivery and will not be shared externally)

· Website of business

· Address of business

Please be aware that road closures will come into place on Sunday 10th and Sunday 17th October at 4.30am and finish at 7.00pm, therefore please ensure deliveries via vehicle are made before/after these timings on the affected roads.

For more information on road closures, please see below.

Which local roads will be closed?

Road closures will be put in place prior, during and post the games, creating a safe environment for the NFL Fans and local residents alike. These road closures will be the same footprint as 2019.

The local road closures in effect for Major Event Days (MEDs)will be in place for the NFL London game days, however, the closures will have extended timings. Traffic marshals will close the High Road between White Hart Lane and Lordship Lane/ Lansdowne Road, Park Lane (between Sutherland Road and High Road), Worcester Avenue and sections of Cedar Road, Ruskin Road, Bromley Road and Church Road. Please see the maps enclosed for more details. The closures will remain in place for up to 90 minutes after the game to allow people to leave the stadium and make their way home.

Four hours before kick off, vehicular access to Hampden Lane will not be permitted via the High Road. Vehicle access to Bromley Road will also not be permitted from this time. Additionally, 30 minutes before the final whistle and up to 60 minutes after the game, White Hart Lane will close between the High Road and Love Lane. Park Lane will also close between Chalgrove Road and Park Avenue Road.

General traffic and Transport for London (TfL) buses will be on diversion to the east and west of the stadium once traffic marshals close the High Road. Residents and businesses who require vehicle access to their homes will need to enter via a Vehicle Permit Check Point. Access will be permitted using their CPZ permit, Homes for Haringey permit or Blue Badge parking permit or a valid proof of address. The six maps enclosed show each phase of the road closures and how they may affect you.

Parking suspensions

As during normal MEDs, parking bay suspensions on the High Road, Worcester Avenue, Park Lane, Church Road, Brereton Road, William Street, Scotland Green, Love Lane and Whitehall Street will be in effect. The suspensions will be in place for an extended period due to the longer road closure times on both Sunday 10 and Sunday 17 October.

A small number of additional roads will have parking bay suspensions, on the closed sections of Cedar Road, Ruskin Road, Bromley Road and Hampden Lane (resident parking bays will not be affected) on Saturday 9 and Sunday 10 October and Saturday 16 and Sunday 17 October. This is due to NFL security protocols and the NFL Welcome Zone. We will ensure that we only use minimal amounts of space and maximise the space that we have suspended, to reduce the impact on local parking spaces. These suspensions will be advertised at least seven days in advance by on-street signage. 

Suspension timings

Saturday 9th October 09:00 – Sunday 10th October 23:00

Saturday 16th October 09:00 – Sunday 17th October 23:00

Bay Locations and quantities

Hampden Lane x 2 bays – Located next to the Job Centre, 20m along the South kerb

Cedar Road x 5 bays – Located at the junction with the High Road, 20m along the North kerb

Ruskin Road x 9 bays – Located at the junction with the High Road, 20m along the North kerb and 21.5m along the South kerb

Bromley Road x 9 bays – Located at the junction with the High Road, 21m along the North kerb and 20m along the South kerb

Shuttle bus and coach parking suspensions

As during normal MEDs, the shuttle bus and coach parking suspensions on Tariff Road, West Road, Brantwood Road, White Hart Lane and Pretoria Road will be in place for the NFL games. The suspensions will be extended due to the longer road closure times, please refer to the table to the below for full timings.

Game 1 and Game 2 - 10 Oct and 17 Oct

Table inside Article
Road Time
Tariff Road 10:30 – 19:30
Pretoria Road 10:30 – 20:00
West Road 10:30 – 19:00
Brantwood Road 10:30 – 19:00
White Hart Lane 11:00 – 19:30
Scotland Green 08:00 – 20:00

Which local roads will be closed?

NFL game day bag policy

Increased safety and security measures will be in place for NFL game days. This includes the restriction of large bags being brought into the stadium. A large bag is considered anything bigger than the approximate size of an A4 piece of paper.

Pedestrian access

Pedestrian access will be unaffected, however, due to NFL security policy, a perimeter will be in place on the north side of Park Lane (between the High Road and Worcester Avenue), the east side of the High Road (between White Hart Lane and Park Lane) and both the road and footway of Worcester Avenue.

This will consist of a low level fence line with breaks to allow people to move freely in between sections. Any pedestrians with large bags within the perimeter will be asked to walk on the west side of the High Road and the south side of Park Lane to their destination. Worcester Avenue residents requiring access with large bags will be escorted by security to their homes.

When will the games end?

The average length of an NFL game is 3 hours, with the rare exception of when a game is extended by a brief period of overtime.

How will the road closures work?

On NFL London game days, the MED Controlled Parking Zone (CPZ) will be in place. Due to the location of Bromley Road within the road closures, we will write separately to residents of Bromley Road to provide them with a specific Bromley Road CPZ vehicle permit.

This is the only valid vehicle permit to Bromley Road during the road closures on NFL game days. Please note due to NFL security measures, access to Bromley Road will be restricted 4 hours before kick off, as detailed inside. Due to the extended road closure timings, residents on Moselle Place, Lancaster Close and Gascoigne Place can apply for a visitor's permit or Homes for Haringey permit for the NFL London game days. You can do so using the details below:

Homes for Haringey - www.homesforharingey.org/parking

Impact on London Underground stations and buses

Stewarding and queue management will be in place at our local stations (White Hart Lane, Northumberland Park, Seven Sisters and Tottenham Hale). TfL buses will be on diversion to the east and west of the stadium once traffic marshals close the High Road, as detailed inside.

Emergency services

Significant planning has taken place with emergency services and the local authorities to ensure emergency vehicles and staff will not be prohibited from carrying out their duties during the events.

Cleaning up

Following the NFL London game days, a full clean up of the area will be carried out.

Safety and security

Significant numbers of stewards and security personnel, working with the Metropolitan Police, will be on hand throughout the day to assist you and ensure everyone has a safe and enjoyable day. Please do comply with any instructions that they provide, which may include areas you cannot access, queuing arrangements and any necessary search and screening protocols.

The NFL in Tottenham

In addition to playing two games a year at the Tottenham Hotspur Stadium, NFL has committed to supporting young local people through the NFL Academy and the soon-to-be launched NFL Foundation UK.

The NFL Academy, delivered in partnership with Barnet & Southgate College, is giving young local people from the area unique access to education and employment opportunities, as well as opportunities to play the game, including possible college scholarships in the States.

The NFL Foundation UK will work in partnership with local schemes and community experts to create American football programmes that will provide young people with opportunities to develop skills, confidence, and belief that they can create their own future and impact society. The pilot scheme in Haringey has already reached over 300 local young people.

How do I find out more?

Local Alerts – If you haven't done so already please do sign up for local alerts to receive SMS text messages or emails reminding you of upcoming events closer to an event date (www.tottenhamhotspur.com/local).

For more information you can:

Call 020 3946 4040

Follow us on Twitter @nfluk

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