The decisive play of the Ice Bowl, a game with a negative 48 degrees wind chill factor on New Year’s Eve in 1967, couldn’t have been set better for Hollywood. The place was historic Lambeau Field. The score: 17-14, Cowboys. The Packers, who were aiming for an NFL Championship three-peat, had a third down and goal from inside the Cowboys’ 1-yard line. Just 16 seconds remained. Led by quarterback Bart Starr, they’d driven all the way down the icy field, but had gotten stopped twice at the goal line. Now, the Packers were out of timeouts. Starr took the snap; Packers center Ken Bowman and guard Jerry Kramer blocked Jethro Pugh, a Cowboy tackle. That freed up space for Starr to put his head down and cross the goal line on a quarterback sneak. After the extra point, the Packers had won, 21-17.