As a glamorous celebrity quarterback and key figure in the AFL and early Super Bowl history, Joe Namath had a major influence on both the National Football League and on popular culture. Nicknamed “Broadway Joe,” Namath was selected 12th overall by the Cardinals in the 1965 NFL Draft and first overall that season by the AFL’s Jets, for whom he’d play until 1976. For the Jets, Namath threw for over 4,000 yards in 1967 – the first QB ever to do so, and the following season he was named AFL Player of the Year. In Super Bowl III on January 12, 1969, the Jets were 18-point underdogs against the Baltimore Colts of the NFL, which was then perceived as a vastly superior league to the AFL. Nonetheless, the supremely confident and outspoken Namath guaranteed that the Jets would win – and when he backed it up, the perception of the AFL was enhanced. “The Guarantee,” as it would become known, further amplified the mystique of Namath, whose handsome looks and playboy lifestyle made him a hero to many football fans and a spokesperson for many products.