Vince Lombardi is carried off the field after leading the Packers to victory. (AP)
Green Bay, after winning its third consecutive NFL championship, won the Super Bowl title for the second straight year, defeating the AFL champion Raiders in a game that drew the first $3-million gate in football history.
Bart Starr again was chosen the game's most valuable player as he completed 13 of 24 passes for 202 yards and one touchdown and directed a Packers' attack that was in control all the way after building a 16-7 halftime lead.
Don Chandler kicked four field goals and all-pro cornerback Herb Adderley capped the Green Bay scoring with a 60-yard interception return.
The game marked the last for Vince Lombardi as Packers coach, ending nine years at Green Bay in which he won six Western Conference championships, five NFL championships, and two Super Bowls.